Communications & PR Specialist

Strategic Communications & Media Relations Role

Support the development and execution of communication, media relations, and brand visibility initiatives across the Swiss market. This position involves implementing corporate communication strategies at a local level while collaborating with internal and external partners to maximize impact and effectiveness.

Key Responsibilities

• Media Relations: Build and maintain strong relationships with journalists, editors, media outlets, content creators, influencers, and other key stakeholders. Identify opportunities to increase brand visibility, generate positive media coverage, and manage media inquiries, interview requests, and press-related activities.
• Events & Public Relations: Organize and coordinate press events, product launches, media briefings, and other PR initiatives. Support media participation at international events, coordinate local event execution, and represent the company at trade shows, industry events, conferences, and corporate functions.
• Content Development & Communications: Adapt global communication plans for local market needs. Draft and distribute press releases, media kits, key messaging documents, speeches, and other communication materials. Support the creation of content for events, media activities, and communication campaigns.
• Influencer & Digital Communications: Support the development and execution of influencer engagement strategies. Identify, manage, and grow relationships with relevant influencers and content creators. Contribute to digital communication initiatives and social media-related activities.
• Performance Monitoring & Budget Management: Track communication and PR performance metrics and provide regular reporting. Analyze results to recommend improvements that maximize impact. Monitor and manage budgets related to communications, PR, and media activities.
• Agency & Stakeholder Management: Coordinate and manage external agencies and service providers across communications, public relations, events, and influencer marketing activities. Ensure projects are delivered on time, within budget, and in line with business objectives.

Required Profile

• Proven experience in Public Relations, Corporate Communications, Media Relations, or a related field.
• Established network within the Swiss media landscape and strong understanding of the local communications environment.
• Good understanding of social media platforms and influencer marketing.
• Excellent written and verbal communication skills.
• Ability to build and maintain effective relationships with internal and external partners.
• Proactive, solution-oriented mindset with a collaborative approach.
• Excellent communication and presentation skills in German, French, and English.
• Willingness to travel frequently nationally and internationally, mainly within Europe.