Consumer Communications Director

Shape the Voice of a New Era in Luxury Travel

Explora Journeys is a vibrant, cosmopolitan, European luxury brand imagined in the heart of Swiss hospitality in Geneva. Leveraging the maritime expertise of the MSC Group, our fleet of luxury ships is being designed to transform and redefine the cruise experience, creating a unique category for the next generation of luxury travellers. We are seeking an accomplished editorial and marketing leader to join our newly created brand in Geneva, Switzerland.

This strategic leadership role focuses on shaping how the brand is experienced through language. The position involves delivering a distinctive, consistent, and elevated brand voice across all content, overseeing copy development with final editorial responsibility, and driving impactful onboard marketing that elevates the guest experience and drives commercial performance.

Key Responsibilities

• Editorial Leadership & Tone of Voice: Establish and own the brand editorial standard. Translate complex hospitality offerings into clear, emotionally engaging messaging that elevates perceived value. Ensure every word reflects the elegance, warmth, and exclusivity of a luxury hospitality brand with a consistent tone of voice. Maintain copy frameworks, messaging guidelines, and tone-of-voice documentation.
• Creative Writing and Storytelling at Scale: Lead the development of clear, compelling, and brand-aligned copy across all channels and touchpoints. Oversee and write high-quality content including brand stories, destination narratives, and hospitality experiences, scaling this across channels and audiences to meet specific requirements.
• Editorial Responsibility and Proofreading: Establish rigorous quality standards and processes. Personally sign off every piece of consumer-facing copy to meet the brand’s editorial standards, ensuring clarity, grammatical accuracy, and stylistic consistency adjusted for differentiated channels, audiences, and situations.
• Onboard Marketing: Lead the onboard marketing team, owning content and copy strategy to ensure all communication enhances the guest experience and supports the delivery of onboard revenue targets. Develop clear and compelling messaging across onboard channels, including printed in-suite materials, digital screens, App content, and in-suite TV content.
• Copywriter Network Management: Oversee and continuously optimise the external copywriter network, ensuring consistent quality, speed, cost efficiency, and flexible capacity. Brief and guide copywriters to deliver consistent messaging and tone of voice. Proactively manage the resource and supplier mix, bringing in new talent where required and transitioning out suppliers that no longer meet business needs. Maintain a scalable network that can adapt to changing priorities and accommodate significant increases in volume without compromising quality or timely delivery.
• AI Amplification: Use and champion the responsible use of Gen-AI and emerging tools to increase creative scale, speed, and efficiency across the copy lifecycle—from ideation and drafting to editing, adaptation, and optimisation. Combine technology with impeccable human taste, editorial judgment, and brand stewardship to ensure AI-enabled content consistently meets brand standards.

Qualifications and Experience

• Bachelor’s or Master’s degree in journalism, communications, English, media, or a related field.
• 10+ years of editorial, copywriting, journalism, communications, or brand storytelling experience, with substantial exposure to travel, cruise, luxury, or destination content.
• Native English speaker (non-negotiable); native British English speaker strongly preferred.

Essential Skills and Attributes

• Exceptional command of English writing, editing, and proofreading.
• Outstanding leadership, coaching, and people development skills.
• Excellent collaboration and influencing skills, with proven ability to navigate a matrix organisation.
• Structured, well-organized, and detail-oriented, with the ability to manage multiple projects in a fast-paced, start-up environment.
• Proven ability to execute with excellence and roll up sleeves when necessary.
• Excellent storytelling skills, with a refined aesthetic sensibility and understanding of luxury brand positioning.
• A strong portfolio demonstrating sophisticated, persuasive, and brand-sensitive copy.
• Demonstrated flexibility to adapt content for different audiences (e.g., B2B vs B2C) and channels (e.g., press releases, speeches, customer service FAQs, in-suite letters) while maintaining brand integrity.
• Proven experience prompting AI tools and creating AI agents for ideation, content creation, and editing to augment capacity and increase output, while maintaining strong editorial judgment over final copy.
• Familiarity with GEO & SEO copywriting principles.
• Deep appreciation for luxury hospitality, travel experiences, and high-end service culture.
• Passion and curiosity to continuously learn about the ever-evolving luxury travel industry.
• Self-learner, continuously testing and learning with creative technologies and AI-assisted workflows.

Our Vision

At Explora Journeys, we are redefining luxury ocean travel — where discovery, well-being, and a deep respect for the seas come together in harmony. We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world’s most inspiring destinations by sea. Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here.