CRM Data Analyst

Role Overview

Support a major international organisation in enhancing CRM analytics, campaign performance, and consumer data initiatives across European markets. This position focuses on improving CRM reporting, optimising outbound marketing campaigns, and delivering actionable insights to drive consumer growth and business performance.

Engagement Details

• Location: Stockholm
• Working Model: Hybrid
• Duration: 3 Months

Key Responsibilities

• Develop and maintain CRM performance reporting frameworks, tracking engagement, conversions, and ROI.
• Analyse outbound marketing campaigns to identify opportunities for optimisation.
• Monitor Marketable Consumer growth and Product Registration performance across European markets.
• Build and enhance dashboards to improve data visibility and reporting.
• Support A/B testing, campaign experimentation, and performance analysis.
• Collaborate closely with CRM, Marketing, and Data teams to deliver actionable insights.
• Support data management initiatives and future Customer Data Platform (CDP) adoption.

Required Skills and Experience

• Strong experience in CRM Analytics, Marketing Analytics, or Campaign Performance Analysis.
• Hands-on experience with SQL and Python.
• Strong knowledge of Google Analytics 4 (GA4).
• Experience with Power BI, Tableau, or Looker.
• Experience working with CRM platforms and customer engagement data.
• Understanding of campaign performance metrics, customer segmentation, and ROI.
• Excellent stakeholder management and communication skills.
• Experience working across international markets and exposure to CDP platforms.