Director HEOR EMEA Region

Shaping Regional Health Economics and Outcomes Research Strategy

Play a critical role in defining the functional direction of HEOR within the EMEA region, directly impacting regional strategy and contributing to Business Unit portfolio strategies. This position ensures robust evidence generation and compelling value communication to support commercial value capture, market access, and medical engagement for both in-market and pipeline products.

Align customer priorities with the multidimensional clinical, economic, and system-level value of BD solutions, driving meaningful impact across the region.

Regional HEOR Strategy and Execution

• Develop and execute regional HEOR strategy aligned with commercial, medical, and market access priorities.
• Define evidence plans, identify gaps, and drive integrated evidence generation, including real-world evidence, database analyses, and literature reviews.
• Lead the development of HEOR models, value dossiers, and communication tools that support differentiated value propositions.
• Apply insights on customer segments, reimbursement pathways, and regional value drivers to inform strategy.
• Support market-shaping initiatives and field-based HEOR activities, such as KOL engagement and insight generation.
• Monitor industry trends and HTA developments to guide regional response.

Integration of HEOR into New Product Development

• Support and drive the integration of HEOR into new product development activities.
• Embed HEOR into new product development, clinical programs, and lifecycle planning.
• Ensure alignment of regional value narratives with global evidence and launch strategies.

Cross-Functional Collaboration and Access Support

• Partner with reimbursement, regulatory, safety, marketing, and market access teams.
• Monitor HTA activity, reimbursement, and legislative trends while supporting market access submissions.

Functional Leadership and Capability Building

• Demonstrate HEOR business impact in collaboration with commercial and marketing teams.
• Build regional capability in evidence-based engagement and value communication.
• Lead the development of the HEOR function and standardize best practices.
• Manage resources and external partnerships.
• Represent BD externally at organizations such as ISPOR and MedTech Europe.

Qualifications and Expertise

Seeking a senior HEOR leader with over 10 years of experience in clinical and health outcomes research, including field-based engagement. Candidates should possess a strong academic background and a proven ability to shape evidence strategies, influence healthcare decision-makers, and drive access and adoption across multiple markets.

• Advanced degree (PhD, PharmD, MD/DO) in Health Economics, Outcomes Research, Health Policy, or similar disciplines; MPH, RN, or RPh also considered.
• Proven track record engaging healthcare decision-makers, including HTA bodies, to support access and adoption strategies.
• Strong technical and strategic expertise with experience delivering enterprise-level HEOR strategies across markets.
• Excellent leadership, organizational, and presentation skills, with the ability to manage multiple complex workstreams.
• Outstanding communication and interpersonal skills, adaptable to diverse audiences.
• Strong analytical, strategic thinking, and collaborative problem-solving capabilities.
• Experience working with or advising regional executive leadership teams.