MARKETING ADVISOR – BOARD LEVEL

Strategic Leadership in Brand and Marketing

Serve as a strategic sparring partner to the Group CEO, the Board, and the Group Management Team, focusing on brand development, consumer understanding, portfolio strategy, and long-term marketing effectiveness.

Core Responsibilities

• Continuously challenge and strengthen the DANNEMANN Group’s marketing agenda to ensure alignment with corporate strategy.
• Incorporate an external perspective from the premium FMCG sector and regulated categories into important marketing decisions and selected strategic projects.
• Strengthen brand positioning, target groups, and premium propositions while navigating increasingly restrictive operating conditions.
• Understand the interplay between consumer understanding, market activation, trade marketing, sales, and retail.
• Participate in selected meetings and strategic projects with a focus on providing advice and guidance in a non-executive capacity.