Digital Growth and Web Publishing Manager 100%

Connecting Digital Acquisition with Engaging Website Experiences

Combine an analytical mindset with experience in digital marketing, tracking, and website publishing to execute and optimise digital campaigns while creating and maintaining content across Vontobel’s websites. Use tracking and analysis to understand the full client journey, identify improvements, and connect digital activity with commercial impact.

Key Responsibilities

• Plan, execute, and optimise digital acquisition campaigns, focusing on SEA, paid social, and display advertising, while coordinating email activity where relevant.
• Manage and optimise the end-to-end digital acquisition journey, connecting campaign targeting, website engagement, contact requests, CRM handover, and follow-up in collaboration with relevant teams.
• Implement and validate campaign and website tracking, including tagging, conversion events, and reporting, working with analytics and technology colleagues.
• Monitor campaign budgets and analyse performance across the journey to identify drop-offs and opportunities to improve client conversion and acquisition efficiency.
• Create, publish, and maintain website content and campaign landing pages directly in the enterprise CMS, including versions for different markets and languages.
• Support the timely and accurate publication of regulatory, market-sensitive, and client content, including financial results and media releases, following agreed approval processes.
• Support the transition from an SEO to a GEO marketing landscape by improving content, page structure, and user journeys through website analytics, A/B testing, and conversion optimisation.
• Check pages before publication for accuracy, functionality, brand consistency, and required approvals.
• Coordinate with a broad set of stakeholders, including marketing teams, agencies, and technology specialists, to deliver campaigns, website updates, and smaller digital projects.
• Develop new marketing workflows, use relevant automation and AI tools, and adapt digital journeys to changing client behaviour.

Required Qualifications

• At least five years of relevant experience across digital marketing and web content management, with practical experience in both campaign execution and enterprise CMS publishing.
• Experience in managing SEA and paid media campaigns, with a good understanding of targeting, budget management, and performance measurement.
• A strong analytical mindset, with the ability to interpret data, identify patterns, and translate findings into practical improvements.
• Hands-on experience with campaign tagging, tag management, website analytics, and conversion tracking, including validation of tracking accuracy and data quality.
• Experience in optimising the full digital client journey, including landing pages and contact requests, with an understanding of CRM handover, follow-up, and commercial outcomes.
• A structured working style and strong attention to detail, especially when managing multiple content versions with a tight time to market.
• Strong stakeholder and project coordination skills, with the ability to prioritise competing requests and work effectively across teams.
• Fluent in English and German; additional languages are an advantage.
• Experience with HTML/CSS/JavaScript, SQL, or image-editing tools would be an advantage.
• Experience in financial services or another regulated industry is a plus.